Mastering Fashion Marketing
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Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2017-09-16 - Publisher: Bloomsbury Publishing
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. I
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2001 - Publisher: Red Globe Press
This textbook explores the subject of European fashion retail buying and merchandising. It provides an insight into best practice across the industry, and cover
Language: en
Pages: 216
Pages: 216
Type: BOOK - Published: 2017-03-14 - Publisher: Bloomsbury Publishing
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion indust
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2019-11-14 - Publisher: Routledge
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of
Language: en
Pages: 225
Pages: 225
Type: BOOK - Published: 2020-05-10 - Publisher: Routledge
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the
