Download or read book Mastering Art of SEO : A dynamic application based approach of tools and strategies written by Dr. DIWAKAR CHAUDHARY and published by kitab writing publication. This book was released on 2023-10-27 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search engine optimization techniques, often shortened to “SEO,” lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and derive their position in search results from it. Next, we introduced and examined the object of the optimization, which is a particular website. The main objective of this book was to determine whether search engine optimization increases ranking of website in search results and subsequently leads to higher traffic.