Marketing Metrics
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Language: en
Pages: 710
Pages: 710
Type: BOOK - Published: 2020-08-23 - Publisher: FT Press
Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quant
Language: en
Pages: 325
Pages: 325
Type: BOOK - Published: 2010-02-08 - Publisher: John Wiley & Sons
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment
Language: en
Pages: 550
Pages: 550
Type: BOOK - Published: 2021-07-27 - Publisher: FT Press
Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading market
Language: en
Pages: 431
Pages: 431
Type: BOOK - Published: 2010 - Publisher: Pearson Education
"In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge
Language: en
Pages: 265
Pages: 265
Type: BOOK - Published: 2010-03-18 - Publisher: John Wiley & Sons
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what cust