Related Books

Marketing Metrics
Language: en
Pages: 710
Authors: Neil Bendle
Categories: Business & Economics
Type: BOOK - Published: 2020-08-23 - Publisher: FT Press

DOWNLOAD EBOOK

Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quant
Data-Driven Marketing
Language: en
Pages: 325
Authors: Mark Jeffery
Categories: Business & Economics
Type: BOOK - Published: 2010-02-08 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment
Marketing Metrics
Language: en
Pages: 550
Authors: Paul W. Farris
Categories: Business & Economics
Type: BOOK - Published: 2021-07-27 - Publisher: FT Press

DOWNLOAD EBOOK

Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading market
Marketing Metrics
Language: en
Pages: 431
Authors: Paul W. Farris
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Pearson Education

DOWNLOAD EBOOK

"In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge
Social Media Metrics
Language: en
Pages: 265
Authors: Jim Sterne
Categories: Business & Economics
Type: BOOK - Published: 2010-03-18 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what cust