Related Books

Marketing Management and Communications in the Public Sector
Language: en
Pages: 273
Authors: Martial Pasquier
Categories: Business & Economics
Type: BOOK - Published: 2012-03-12 - Publisher: Routledge

DOWNLOAD EBOOK

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects h
Marketing Management and Communications in the Public Sector
Language: en
Pages: 296
Authors: Martial Pasquier
Categories: Business & Economics
Type: BOOK - Published: 2017-08-18 - Publisher: Routledge

DOWNLOAD EBOOK

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketi
Marketing in the Public Sector
Language: en
Pages: 466
Authors: Nancy R. Lee
Categories: Business & Economics
Type: BOOK - Published: 2006-10-16 - Publisher: Pearson Education

DOWNLOAD EBOOK

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agenci
The Handbook of Public Sector Communication
Language: en
Pages: 517
Authors: Vilma Luoma-aho
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-03-24 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between pu
Marketing Communications Management
Language: en
Pages: 447
Authors: Paul Copley
Categories: Business & Economics
Type: BOOK - Published: 2007-03-30 - Publisher: Routledge

DOWNLOAD EBOOK

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communicat