Marketing Insights from A to Z

Marketing Insights from A to Z
Author :
Publisher : Wiley + ORM
Total Pages : 234
Release :
ISBN-10 : 9781118045619
ISBN-13 : 1118045610
Rating : 4/5 (610 Downloads)

Book Synopsis Marketing Insights from A to Z by : Philip Kotler

Download or read book Marketing Insights from A to Z written by Philip Kotler and published by Wiley + ORM. This book was released on 2011-01-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.


Marketing Insights from A to Z Related Books

Marketing Insights from A to Z
Language: en
Pages: 234
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2011-01-06 - Publisher: Wiley + ORM

DOWNLOAD EBOOK

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights
Ten Deadly Marketing Sins
Language: en
Pages: 162
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2004-05-03 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on
InstaBrain
Language: en
Pages: 232
Authors: Sarah Weise
Categories:
Type: BOOK - Published: 2019-03-24 - Publisher: Bixa

DOWNLOAD EBOOK

In InstaBrain, you will learn: - Where they go for different types of content - What draws them in - How they make a buying decision - What keeps them coming ba
Marketing to Gen Z
Language: en
Pages: 224
Authors: Jeff Fromm
Categories: Business & Economics
Type: BOOK - Published: 2022-02 - Publisher: Amacom

DOWNLOAD EBOOK

The next generation of consumers is rising up fast. Will you know how to reach them?
Generation Z Marketing and Management in Tourism and Hospitality
Language: en
Pages: 350
Authors: Nikolaos Stylos
Categories: Business & Economics
Type: BOOK - Published: 2021-05-24 - Publisher: Springer Nature

DOWNLOAD EBOOK

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly