Marketing in the Third World
| Author | : Denise Martha Johnson |
| Publisher | : Psychology Press |
| Total Pages | : 148 |
| Release | : 1996 |
| ISBN-10 | : 1560248300 |
| ISBN-13 | : 9781560248309 |
| Rating | : 4/5 (309 Downloads) |
Book Synopsis Marketing in the Third World by : Denise Martha Johnson
Download or read book Marketing in the Third World written by Denise Martha Johnson and published by Psychology Press. This book was released on 1996 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.
