Related Books

Marketing for Cultural Organizations
Language: en
Pages: 190
Authors: Bonita M. Kolb
Categories: Art
Type: BOOK - Published: 2013 - Publisher:

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Revision of the author's Marketing cultural organisations.
Marketing for Cultural Organisations
Language: en
Pages: 250
Authors: Bonita M. Kolb
Categories: Art
Type: BOOK - Published: 2005 - Publisher: Cengage Learning EMEA

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It focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and
Marketing Cultural Organisations
Language: en
Pages: 0
Authors: Bonita M. Kolb
Categories: Art patronage
Type: BOOK - Published: 2000 - Publisher: Oak Tree Press (Ireland)

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This text addresses the marketing challenges facing cultural organizations and describes how the more successful ones are responding. It features case examples
Marketing for Cultural Organizations
Language: en
Pages: 197
Authors: Bonita M. Kolb
Categories: Business & Economics
Type: BOOK - Published: 2013-07-18 - Publisher: Routledge

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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book
Marketing for Cultural Organisations
Language: en
Pages: 0
Authors: Bonita M. Kolb
Categories: Arts
Type: BOOK - Published: 2005 - Publisher: Cengage Learning

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It focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and