Marketing Dynamics (Theory And Practice)
Author | : Rajagopal |
Publisher | : New Age International Limited Publishers |
Total Pages | : 0 |
Release | : 2007-12 |
ISBN-10 | : 8122419429 |
ISBN-13 | : 9788122419429 |
Rating | : 4/5 (429 Downloads) |
Download or read book Marketing Dynamics (Theory And Practice) written by Rajagopal and published by New Age International Limited Publishers. This book was released on 2007-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces fresh concepts and approaches in managing competition and strategies for leading ahead in business. This book includes discussions that are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management.