Marketing and Consumption in Modern Japan

Marketing and Consumption in Modern Japan
Author :
Publisher : Routledge
Total Pages : 314
Release :
ISBN-10 : 9781134350735
ISBN-13 : 1134350732
Rating : 4/5 (732 Downloads)

Book Synopsis Marketing and Consumption in Modern Japan by : Kazuo Usui

Download or read book Marketing and Consumption in Modern Japan written by Kazuo Usui and published by Routledge. This book was released on 2014-03-05 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.


Marketing and Consumption in Modern Japan Related Books

Marketing and Consumption in Modern Japan
Language: en
Pages: 314
Authors: Kazuo Usui
Categories: Business & Economics
Type: BOOK - Published: 2014-03-05 - Publisher: Routledge

DOWNLOAD EBOOK

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous
Democratizing Luxury
Language: en
Pages: 417
Authors: Annika A. Culver
Categories: History
Type: BOOK - Published: 2023-12-31 - Publisher: University of Hawaii Press

DOWNLOAD EBOOK

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moment
Japanese Consumer Dynamics
Language: en
Pages: 244
Authors: P. Haghirian
Categories: Business & Economics
Type: BOOK - Published: 2010-11-24 - Publisher: Springer

DOWNLOAD EBOOK

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particular
The Historical Consumer
Language: en
Pages: 454
Authors: Penelope Francks
Categories: Business & Economics
Type: BOOK - Published: 2011-12-15 - Publisher: Springer

DOWNLOAD EBOOK

This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consume
Women, Media and Consumption in Japan
Language: en
Pages: 314
Authors: Brian Moeran
Categories: Social Science
Type: BOOK - Published: 2013-12-16 - Publisher: Routledge

DOWNLOAD EBOOK

First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also tel