Market Driven Thinking
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Type: BOOK - Published: 2012-06-25 - Publisher: Routledge
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Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach re
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Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new compan
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Type: BOOK - Published: 2012-12-11 - Publisher: Simon and Schuster
'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up