Managing Marketing Information (RLE Marketing)

Managing Marketing Information (RLE Marketing)
Author :
Publisher : Routledge
Total Pages : 242
Release :
ISBN-10 : 9781317645344
ISBN-13 : 1317645340
Rating : 4/5 (340 Downloads)

Book Synopsis Managing Marketing Information (RLE Marketing) by : Nigel Piercy

Download or read book Managing Marketing Information (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.


Managing Marketing Information (RLE Marketing) Related Books

Managing Marketing Information (RLE Marketing)
Language: en
Pages: 242
Authors: Nigel Piercy
Categories: Business & Economics
Type: BOOK - Published: 2014-09-15 - Publisher: Routledge

DOWNLOAD EBOOK

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject.
Managing Marketing Information (RLE Marketing)
Language: en
Pages: 242
Authors: Nigel Piercy
Categories: Business & Economics
Type: BOOK - Published: 2014-09-15 - Publisher: Routledge

DOWNLOAD EBOOK

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject.
International Marketing (RLE International Business)
Language: en
Pages: 330
Authors: Colin Gilligan
Categories: Business & Economics
Type: BOOK - Published: 2013-01-04 - Publisher: Routledge

DOWNLOAD EBOOK

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context
Managing Marketing Information
Language: en
Pages: 0
Authors: Nigel Piercy
Categories: Business & Economics
Type: BOOK - Published: 2015 - Publisher:

DOWNLOAD EBOOK

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject.
Strategic Marketing Management (RLE Marketing)
Language: en
Pages: 290
Authors: Gordon Foxall
Categories: Business & Economics
Type: BOOK - Published: 2014-09-15 - Publisher: Routledge

DOWNLOAD EBOOK

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of