Managing Business in a Multi-channel World

Managing Business in a Multi-channel World
Author :
Publisher : IGI Global
Total Pages : 347
Release :
ISBN-10 : 9781591406310
ISBN-13 : 1591406315
Rating : 4/5 (315 Downloads)

Book Synopsis Managing Business in a Multi-channel World by : Timo Saarinen

Download or read book Managing Business in a Multi-channel World written by Timo Saarinen and published by IGI Global. This book was released on 2005-01-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace.


Managing Business in a Multi-channel World Related Books

Managing Business in a Multi-channel World
Language: en
Pages: 347
Authors: Timo Saarinen
Categories: Business & Economics
Type: BOOK - Published: 2005-01-01 - Publisher: IGI Global

DOWNLOAD EBOOK

This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace.
Getting Multi-Channel Distribution Right
Language: en
Pages: 387
Authors: Kusum L. Ailawadi
Categories: Business & Economics
Type: BOOK - Published: 2020-04-14 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and rel
The Multichannel Challenge
Language: en
Pages: 242
Authors: Hugh Wilson
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Routledge

DOWNLOAD EBOOK

While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct
Channel Strategies and Marketing Mix in a Connected World
Language: en
Pages: 290
Authors: Saibal Ray
Categories: Business & Economics
Type: BOOK - Published: 2019-12-14 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on
Marketing Channels
Language: en
Pages: 536
Authors: Bert Rosenbloom
Categories: Business & Economics
Type: BOOK - Published: 1983 - Publisher:

DOWNLOAD EBOOK