Download or read book Make It Bigger written by Paula Scher and published by Princeton Architectural Press. This book was released on 2002-08 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scher reveals her thoughts on design practice, drawing on her experiences as a leading designer in the USA. The book includes a survey of Scher's work, from her designs as art director at Columbia Records, to her identity for New York's Public Theater.