Download or read book Lloyd's of London written by Godfrey Hodgson and published by New York, N.Y. : Viking. This book was released on 1984 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a history of Lloyd's, a British insurance and reinsurance market. In the 17th century, London's importance as a trade center led to an increasing demand for ship and cargo insurance. Edward Lloyd's coffee house became recognised as the place for obtaining marine insurance. Since those beginnings in a coffee house in 1688, Lloyd's has been a pioneer in insurance and has grown to become the world's leading market for specialist insurance.