Download or read book Interpretation in Social Life, Social Science, and Marketing written by John O'Shaughnessy and published by Routledge. This book was released on 2009-05-07 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.