Imagineering: Innovation in the Experience Economy

Imagineering: Innovation in the Experience Economy
Author :
Publisher : CABI
Total Pages : 294
Release :
ISBN-10 : 9781780644653
ISBN-13 : 1780644655
Rating : 4/5 (655 Downloads)

Book Synopsis Imagineering: Innovation in the Experience Economy by : Gabrielle Kuiper

Download or read book Imagineering: Innovation in the Experience Economy written by Gabrielle Kuiper and published by CABI. This book was released on 2014-08-15 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.


Imagineering: Innovation in the Experience Economy Related Books

Imagineering: Innovation in the Experience Economy
Language: en
Pages: 294
Authors: Gabrielle Kuiper
Categories: Business & Economics
Type: BOOK - Published: 2014-08-15 - Publisher: CABI

DOWNLOAD EBOOK

To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products.
Imagineering
Language: en
Pages: 292
Authors: G. Kuiper
Categories:
Type: BOOK - Published: 2014 - Publisher:

DOWNLOAD EBOOK

To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. D
The Fundamentals of Event Design
Language: en
Pages: 174
Authors: Vladimir Antchak
Categories: Business & Economics
Type: BOOK - Published: 2019-12-05 - Publisher: Routledge

DOWNLOAD EBOOK

The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design
Creating And Managing Experiences In Cultural Tourism
Language: en
Pages: 378
Authors: Daniela Angelina Jelincic
Categories: Business & Economics
Type: BOOK - Published: 2019-06-17 - Publisher: World Scientific

DOWNLOAD EBOOK

A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic val
Dictionary of Event Studies, Event Management and Event Tourism
Language: en
Pages: 357
Authors: Emma Abson
Categories: Business & Economics
Type: BOOK - Published: 2021-03-31 - Publisher: Goodfellow Publishers Ltd

DOWNLOAD EBOOK

A complete and thorough ontology of the study of planned events and the professional practice of event management and event tourism. Contains user friendly expl