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Handbook of Research on Retailer-Consumer Relationship Development
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Type: BOOK - Published: 2014-05-31 - Publisher: IGI Global

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Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With t
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
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In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of
Handbook of Research on Global Fashion Management and Merchandising
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Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry a
Supply Chain Management Strategies and Risk Assessment in Retail Environments
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The proper understanding and managing of project risks and uncertainties is crucial to any organization. It is paramount that all phases of project development
Handbook of Research on Student Engagement
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For more than two decades, the concept of student engagement has grown from simple attention in class to a construct comprised of cognitive, emotional, and beha