Handbook of Research on New Media Applications in Public Relations and Advertising

Handbook of Research on New Media Applications in Public Relations and Advertising
Author :
Publisher : Information Science Reference
Total Pages : 400
Release :
ISBN-10 : 1799832015
ISBN-13 : 9781799832010
Rating : 4/5 (010 Downloads)

Book Synopsis Handbook of Research on New Media Applications in Public Relations and Advertising by : Elif Esiyok

Download or read book Handbook of Research on New Media Applications in Public Relations and Advertising written by Elif Esiyok and published by Information Science Reference. This book was released on 2020 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today's consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.


Handbook of Research on New Media Applications in Public Relations and Advertising Related Books

Handbook of Research on New Media Applications in Public Relations and Advertising
Language: en
Pages: 400
Authors: Elif Esiyok
Categories: Digital storytelling
Type: BOOK - Published: 2020 - Publisher: Information Science Reference

DOWNLOAD EBOOK

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business.
Handbook of Research on New Media Applications in Public Relations and Advertising
Language: en
Pages: 572
Authors: Esiyok, Elif
Categories: Business & Economics
Type: BOOK - Published: 2020-08-07 - Publisher: IGI Global

DOWNLOAD EBOOK

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business.
Handbook of Research on Effective Advertising Strategies in the Social Media Age
Language: en
Pages: 539
Authors: Ta?k?ran, Nurdan Öncel
Categories: Business & Economics
Type: BOOK - Published: 2015-02-28 - Publisher: IGI Global

DOWNLOAD EBOOK

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert
The Digital Media Handbook
Language: en
Pages: 466
Authors: Andrew Dewdney
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-10-30 - Publisher: Routledge

DOWNLOAD EBOOK

The new edition of The Digital Media Handbook presents an essential guide to the historical and theoretical development of digital media, emphasising cultural c
Handbook of Research on Transmedia Storytelling and Narrative Strategies
Language: en
Pages: 633
Authors: Y?lmaz, Recep
Categories: Social Science
Type: BOOK - Published: 2018-07-06 - Publisher: IGI Global

DOWNLOAD EBOOK

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un