Related Books

Handbook of Qualitative Research Methods in Marketing
Language: en
Pages: 609
Authors: Russell W. Belk
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursui
Handbook of Research Methods for Marketing Management
Language: en
Pages: 392
Authors: Nunkoo, Robin
Categories: Business & Economics
Type: BOOK - Published: 2021-10-22 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back
Marketing Research Methods
Language: en
Pages: 883
Authors: Mercedes Esteban-Bravo
Categories: Business & Economics
Type: BOOK - Published: 2021-01-28 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
The Handbook of Marketing Research
Language: en
Pages: 721
Authors: Rajiv Grover
Categories: Business & Economics
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE Publications

DOWNLOAD EBOOK

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based dec
The Handbook of Marketing Research
Language: en
Pages: 726
Authors: Rajiv Grover
Categories: Business & Economics
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE

DOWNLOAD EBOOK

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi