Handbook Of Qualitative Research Methods In Marketing
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Language: en
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Pages: 609
Type: BOOK - Published: 2007 - Publisher: Edward Elgar Publishing
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursui
Language: en
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Pages: 595
Type: BOOK - Published: 2008-03-01 - Publisher: Edward Elgar Pub
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing researc
Language: en
Pages: 650
Pages: 650
Type: BOOK - Published: 2004 - Publisher: Edward Elgar Publishing
Contributors from Europe, the US, Brazil, Australia, and New Zealand offer extensive advice to scholars of international business who are embarking on a researc
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Pages: 392
Pages: 392
Type: BOOK - Published: 2021-10-22 - Publisher: Edward Elgar Publishing
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back
Language: en
Pages: 1299
Pages: 1299
Type: BOOK - Published: 2021-08-04 - Publisher: SAGE
The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the-art overview of qualitative research methods in the business
