Global Marketing
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Language: en
Pages: 518
Pages: 518
Type: BOOK - Published: 2021-09-30 - Publisher: Routledge
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and t
Language: en
Pages: 361
Pages: 361
Type: BOOK - Published: 2015-09-10 - Publisher: SAGE
This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studie
Language: en
Pages: 440
Pages: 440
Type: BOOK - Published: 2022-02-16 - Publisher: Springer Nature
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet c
Language: en
Pages: 603
Pages: 603
Type: BOOK - Published: 2018-10-27 - Publisher: SAGE
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strateg
Language: en
Pages: 662
Pages: 662
Type: BOOK - Published: 2009 - Publisher:
