Download or read book Glencoe Entrepreneurship: Building a Business, Student Edition written by McGraw-Hill and published by McGraw-Hill Education. This book was released on 2015-06-24 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship: Building a Business teaches students the business and academic skills they need to build and manage a successful 21st century business. The text focuses on the fundamentals of entrepreneurship, recognizing opportunities, determining the feasibility of a business idea, conducting market research, managing marketing strategies, and more. The 2016 copyright adds content on online advertising, social media marketing strategies, and crowdfunding. By the time students finish studying the book, they will have thought through every aspect of a comprehensive business plan. Features and activities found throughout the text help students to prepare for their futures and better understand the many factors affecting business success. Includes Print Student Edition