Fashion Marketing
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Language: en
Pages: 473
Pages: 473
Type: BOOK - Published: 2015-08-17 - Publisher: Laurence King Publishing
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of
Language: en
Pages: 280
Pages: 280
Type: BOOK - Published: 2009-03-16 - Publisher: John Wiley & Sons
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris
Language: en
Pages: 231
Pages: 231
Type: BOOK - Published: 2013-03-18 - Publisher: John Wiley & Sons
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandisin
Language: en
Pages: 224
Pages: 224
Type: BOOK - Published: 2011-04-28 - Publisher: Laurence King Publishing
Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital comp
Language: en
Pages: 354
Pages: 354
Type: BOOK - Published: 2010-06-21 - Publisher: Bloomsbury Publishing USA
Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and h
