Fashion Marketing 3e
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Language: en
Pages: 280
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Type: BOOK - Published: 2009-03-16 - Publisher: John Wiley & Sons
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris
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Type: BOOK - Published: 2018-02-21 - Publisher: Goodheart-Wilcox Publisher
"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."
Language: en
Pages: 231
Pages: 231
Type: BOOK - Published: 2013-03-18 - Publisher: John Wiley & Sons
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandisin
Language: en
Pages: 517
Pages: 517
Type: BOOK - Published: 2022-04-14 - Publisher: SAGE
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2008-10-01 - Publisher: Fairchild Books
Fashion today is fast-paced, technologically savvy, and global—and this 3rd Edition of The Dynamics of Fashion has been updated accordingly. Featuring the lat
