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What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier, Milletts or Moschino? Are there any real differences betwe
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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication science
Fashion Marketing and Communication
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Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of
Digital Fashion Communication
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Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergen
Fashion Communication in the Digital Age
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This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related pra