Download or read book Factors Driving Social Network Site Usage written by Claus-Peter H. Ernst and published by Springer. This book was released on 2015-06-02 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.