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This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertisin
The Advertising Handbook
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The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and pr
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This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by
Marketing, Rhetoric and Control
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Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variou
Advertising and Popular Culture
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"Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host