Download or read book Explaining Effective Marketing in Contemporary Globalism written by Kelechikwu Emmanuel Oguejiofor and published by Trafford Publishing. This book was released on 2014-07-26 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: For graduate and upper-level graduate courses and business stakeholders. The book provides twofold recommendations-both theoretical and practical implications-to make this exponential tutorial more meaningful and practical enough to be adopted by students, academicians, and of course, not discounting those practitioners who do not wish to hope but to make things happen through understanding of effective strategic marketing management in their respective organizations.