Download or read book Europe’s Hidden Potential written by Burkhard Schwenker and published by A&C Black. This book was released on 2013-01-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sandwiched between the US - the sole superpower at the turn of the millennium - and China as the expected next superpower, Europe is rarely discussed as a potential dealer of the 21st century. At best, it is seen as an able follower of trends set by others. At worst, it is regarded as a relic; a kind of vast open-air museum with a rich culture and good food, immersed in a glorious past with limited prospects. Europe's Hidden Potential explores how an 'overlooked and underrated' continent can harness its potential to positively shape the global and economic future. As the world is looking for an alternative leader, this book shows how Europe can - and ought to - lead the way once more.