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Type: BOOK - Published: 2017-05-23 - Publisher: Association for Talent Development

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Sales growth starts with planning Sales accounts are harder than ever to win, let alone keep. Globalization, cloud computing, and crowdsourcing create a marketp
The Practical Pocket Guide to Account Planning
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The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and h
Truth, Lies, and Advertising
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Authors: Jon Steel
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Type: BOOK - Published: 1998-03-13 - Publisher: John Wiley & Sons

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Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to u
Super Strategist
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Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been writt
Product Planning Essentials
Language: en
Pages: 273
Authors: Kenneth B. Kahn
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Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

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Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product manag