Download or read book Essays on Transition Challenges for Alternative Propulsion Vehicles and Transportation Systems written by Jeroen J. R. Struben and published by . This book was released on 2006 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology transitions require the formation of a self-sustaining market through alignment of consumers' interests, producers' capabilities, infrastructure development, and regulations. In this research I develop a broad behavioral dynamic model of the prospective transition to alternative fuel vehicles. In Essay one I focus on the premise that automobile purchase decisions are strongly shaped by cultural norms, personal experience, and social interactions. To capture these factors, I examine important social processes conditioning alternative vehicle diffusion, including the generation of consumer awareness through feedback from driving experience, word of mouth and marketing. Through analysis of a simulation model I demonstrate the existence of a critical threshold for the sustained adoption of alternative technologies, and show how the threshold depends on behavioral, economic and physical system parameters. Word-of-mouth from those not driving an alternative vehicle is important in stimulating diffusion. Further, I show that marketing and subsidies for alternatives must remain in place for long periods for diffusion to become self-sustaining.