Empathetic Marketing
Author | : M. Ingwer |
Publisher | : Springer |
Total Pages | : 233 |
Release | : 2017-07-01 |
ISBN-10 | : 9781137512000 |
ISBN-13 | : 1137512008 |
Rating | : 4/5 (008 Downloads) |
Download or read book Empathetic Marketing written by M. Ingwer and published by Springer. This book was released on 2017-07-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.