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Emotionomics
Language: en
Pages: 288
Authors: Dan Hill
Categories: Business & Economics
Type: BOOK - Published: 2010-10-03 - Publisher: Kogan Page Publishers

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'I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs i
Emotionomics
Language: en
Pages: 0
Authors: Dan Hill
Categories: Decision making
Type: BOOK - Published: 2017 - Publisher:

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Emotionomics
Language: en
Pages: 0
Authors: Dan Hill
Categories: Brand name products
Type: BOOK - Published: 2007-07 - Publisher: Adams Business & Professional

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For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emo
About Face
Language: en
Pages: 208
Authors: Dan Hill
Categories: Business & Economics
Type: BOOK - Published: 2010-09-03 - Publisher: Kogan Page Publishers

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Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't
Body of Truth
Language: en
Pages: 280
Authors: Dan Hill
Categories: Business & Economics
Type: BOOK - Published: 2003-08-28 - Publisher: John Wiley & Sons

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In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication