Download or read book Discount Business Strategy how the New Market Lead written by Michael Moesgaard Andersen & Flemming Poulfelt and published by John Wiley & Sons. This book was released on 2007-07-06 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses such as Ryan Air, CBB, and Lidl have risen to prominence in densely populated and highly competitive marketplaces. Using in-depth case studies of these three organizations and drawing on further examples of discount strategy used by such companies as IKEA and Dell, Discount Business Strategy: How the New Market Leaders are Redefining Business Strategy explores the underlying philosophies beneath the success of these new market leaders, bringing together aspects of different, and apparently conflicting strategies in a single market-conquering package. It provides insights into the hottest practice in strategy today and cutting-edge of new ideas in strategic thinking.· Why Are Some Companies More Successful Than Others? · The Oxymoron Of Existing Strategies: Where Do We Go From Here? · When Discount Strategy Becomes Important · Case 1: CBB · Case 2: Lidl · Case 3: Ryanair · The Building Blocks Of A Discount Business Strategy · The Attractiveness Of The Core Product · A Good Brand Is Much More Than A Good Brand · The Discount Customer And Social Capital · Finding The Suitable Technology · Value Creation And Value Destruction