Download or read book Demystifying Business with Cookies and Elephants written by Gordon Ettie and published by Frederick Fell Publishers. This book was released on 2005 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the total system of any business or organization in a simplified, readable way. It starts with people- what business and organizations are all about. The book then shows how leadership and strategy are forever linked, and then describes the external drivers-product, markets and regions, along with the needed internal functions-sales/marketing, operations, technology and finance/administration. Finally, the book lays out the financial measurements required for a financial reporting structure and ways to raise capital, all in understandable terms. Stories and analogies between a fictional cookie business and the adage about putting all the parts of an elephant (business) together are utilized throughout the book to illustrate key points.