Deep Knowledge of B2B Relationships Within and Across Borders
Author | : Arch G. Woodside |
Publisher | : Emerald Group Publishing |
Total Pages | : 390 |
Release | : 2013-07-10 |
ISBN-10 | : 9781781908594 |
ISBN-13 | : 1781908591 |
Rating | : 4/5 (591 Downloads) |
Download or read book Deep Knowledge of B2B Relationships Within and Across Borders written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2013-07-10 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.