Cross-Cultural Consumer Behavior
Author | : Katja Gelbrich |
Publisher | : Edward Elgar Publishing |
Total Pages | : 521 |
Release | : 2023-05-09 |
ISBN-10 | : 9781803923192 |
ISBN-13 | : 1803923199 |
Rating | : 4/5 (199 Downloads) |
Download or read book Cross-Cultural Consumer Behavior written by Katja Gelbrich and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.