Creating The Corporate Soul
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Roland Marchand's illustrated book tells how large companies such as AT&T and U.S. Steel created their own "souls" in order to reassure consumers and politician
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To succeed, the business of the future must have soul. Building Corporate Soul answers the most pressing questions for leaders today: How do I build and sustain
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Pages: 288
Type: BOOK - Published: 2002 - Publisher:
Language: en
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Pages: 288
Type: BOOK - Published: 2002 - Publisher: Financial Times/Prentice Hall
The aim is to unite everything in a Corporate Religion. A religion that brings together the internal company and the external market in a shared, connected flow
