Consumer Perception of Product Risks and Benefits

Consumer Perception of Product Risks and Benefits
Author :
Publisher : Springer
Total Pages : 600
Release :
ISBN-10 : 9783319505305
ISBN-13 : 3319505300
Rating : 4/5 (300 Downloads)

Book Synopsis Consumer Perception of Product Risks and Benefits by : Gerard Emilien

Download or read book Consumer Perception of Product Risks and Benefits written by Gerard Emilien and published by Springer. This book was released on 2017-03-14 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.


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