Download or read book Communicating Environmentally Sustainable Transport The Role of Soft Measures written by OECD and published by OECD Publishing. This book was released on 2004-06-10 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieving environmentally sustainable transport (EST) will require widespread acceptance of the need for EST, and a mix of measures designed to overcome the barriers to EST. This proceedings examines the measures needed.