Climb Beyond. Market Research for the Introduction of a New Product into the Indoor Climbing Sport

Climb Beyond. Market Research for the Introduction of a New Product into the Indoor Climbing Sport
Author :
Publisher : GRIN Verlag
Total Pages : 145
Release :
ISBN-10 : 9783656533054
ISBN-13 : 3656533059
Rating : 4/5 (059 Downloads)

Book Synopsis Climb Beyond. Market Research for the Introduction of a New Product into the Indoor Climbing Sport by : Matthias Heise

Download or read book Climb Beyond. Market Research for the Introduction of a New Product into the Indoor Climbing Sport written by Matthias Heise and published by GRIN Verlag. This book was released on 2013-11-05 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Sport - Sport Economics, Sport Management, grade: 2, Vienna University of Economics and Business (WU Executive Academy), course: Entrepreneurship & Innovation, language: English, abstract: For about two decades indoor climbing became a trend in adrenalin sports. In many Western countries climbing halls of huge size have been build. Most urbanized citizens at least tried it once. But even though the climbing community is huge, only a few starters remain active or advance in skills and techniques. The business background of this research is a new product that is able to track the movement of any professional climber and re-project the shape of the body to help an inexperienced climber to make his next best move while being stuck on the wall. This will help less skilled users to advance and enjoy climbing even more. The applications for this product are numerous but the market is highly uncertain. Therefore this study tries to reveal why most users do not advance and it identities common problems and barriers that most climbers have to face. How do they get over them or why do they stumble. After having a deeper insight into the indoor climbing market, the possible market size and user acceptance for the new product can be estimated more accurately. This thesis is seen as an opportunity assessment reducing uncertainty before bringing the product into the market.


Climb Beyond. Market Research for the Introduction of a New Product into the Indoor Climbing Sport Related Books

Climb Beyond. Market Research for the Introduction of a New Product into the Indoor Climbing Sport
Language: en
Pages: 145
Authors: Matthias Heise
Categories: Sports & Recreation
Type: BOOK - Published: 2013-11-05 - Publisher: GRIN Verlag

DOWNLOAD EBOOK

Master's Thesis from the year 2012 in the subject Sport - Sport Economics, Sport Management, grade: 2, Vienna University of Economics and Business (WU Executive
The Impossible Climb
Language: en
Pages: 416
Authors: Mark Synnott
Categories: Sports & Recreation
Type: BOOK - Published: 2019-03-05 - Publisher: Penguin

DOWNLOAD EBOOK

INSTANT NATIONAL BESTSELLER NEW YORK TIMES MONTHLY BESTSELLER One of the 10 Best Books of March, Paste Magazine A deeply reported insider perspective of Alex Ho
Creating Breakthrough Products
Language: en
Pages: 364
Authors: Jonathan Cagan
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: FT Press

DOWNLOAD EBOOK

Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-b
Introduction to Sports Tourism and Event Management, An
Language: en
Pages: 431
Authors: M. Saayman
Categories: Special events
Type: BOOK - Published: 2012-08-01 - Publisher: AFRICAN SUN MeDIA

DOWNLOAD EBOOK

The importance of Sport Tourism as a developing science and Sport Events specifically is on the increase. This is especially true when experts say that sport to
Pilgrims of the Vertical
Language: en
Pages: 379
Authors: Joseph E. Taylor III
Categories: Sports & Recreation
Type: BOOK - Published: 2010-10-15 - Publisher: Harvard University Press

DOWNLOAD EBOOK

Few things suggest rugged individualism as powerfully as the solitary mountaineer testing his or her mettle in the rough country. Yet the long history of wilder