Download or read book Cerealizing America written by Scott Bruce and published by . This book was released on 1995-03-23 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakfast cereal has a colorful past that has remained hidden--until now. Part expose, part celebration, Cerealizing America strips the sugar coating from the history of American breakfast culture to reveal the origin and evolution of America's obsession with health, hucksterism, and toy surprises.