Download or read book Business Orchestration written by Johan Wallin and published by John Wiley & Sons. This book was released on 2006-08-04 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital convergence is redefining industries, and putting information, knowledge and collaboration at the heart of strategic leadership and management. In the face of such change it is those leaders who can ‘orchestrate’ a complex network of employees, customers and suppliers in a single ongoing learning experience that will succeed. Exploring four learning roles for customers (information acquirer; explorer; performer; inventor) and orchestrators (conductor; architect; auctioneer; promoter), Business Orchestration provides a strategic view of how to harness digital convergence by mobilizing and integrating the resources of other companies to create business value.