Building Brands in the Indian Market

Building Brands in the Indian Market
Author :
Publisher : Excel Books India
Total Pages : 468
Release :
ISBN-10 : 8174463917
ISBN-13 : 9788174463913
Rating : 4/5 (913 Downloads)

Book Synopsis Building Brands in the Indian Market by : Tapan Kumar Panda

Download or read book Building Brands in the Indian Market written by Tapan Kumar Panda and published by Excel Books India. This book was released on 2004 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.


Building Brands in the Indian Market Related Books

Building Brands in the Indian Market
Language: en
Pages: 468
Authors: Tapan Kumar Panda
Categories: Brand name products
Type: BOOK - Published: 2004 - Publisher: Excel Books India

DOWNLOAD EBOOK

How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing
Brand Breakout
Language: en
Pages: 213
Authors: Nirmalya Kumar
Categories: Business & Economics
Type: BOOK - Published: 2013-06-13 - Publisher: Springer

DOWNLOAD EBOOK

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international marke
Building Brand Value
Language: en
Pages: 0
Authors: M. G. Parameswaran
Categories: Advertising
Type: BOOK - Published: 2006 - Publisher: Tata McGraw-Hill Education

DOWNLOAD EBOOK

Marketing is about building brand value for the consumers, society and intermediaries.So how does a person, an institution or a business entity build brand valu
Managing Indian Brands
Language: en
Pages: 487
Authors: S Ramesh Kumar
Categories: Brand name products
Type: BOOK - Published: 2009-11-01 - Publisher: Vikas Publishing House

DOWNLOAD EBOOK

The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to
Marketing and Branding
Language: en
Pages: 500
Authors: S. Ramesh Kumar
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Pearson Education India

DOWNLOAD EBOOK