Asian Brand Strategy (Revised and Updated)

Asian Brand Strategy (Revised and Updated)
Author :
Publisher : Springer
Total Pages : 339
Release :
ISBN-10 : 9781137359179
ISBN-13 : 113735917X
Rating : 4/5 (17X Downloads)

Book Synopsis Asian Brand Strategy (Revised and Updated) by : M. Roll

Download or read book Asian Brand Strategy (Revised and Updated) written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.


Asian Brand Strategy (Revised and Updated) Related Books

Asian Brand Strategy (Revised and Updated)
Language: en
Pages: 339
Authors: M. Roll
Categories: Business & Economics
Type: BOOK - Published: 2016-02-11 - Publisher: Springer

DOWNLOAD EBOOK

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a us
Building Brands in Asia
Language: en
Pages: 238
Authors: Tim Andrews
Categories: Business & Economics
Type: BOOK - Published: 2017-05-18 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of illustrations -- Acknowledgements -- 1. Introduction -- Founda
Building Brands in Asia
Language: en
Pages: 226
Authors: Tim Andrews
Categories: Business & Economics
Type: BOOK - Published: 2017-05-18 - Publisher: Routledge

DOWNLOAD EBOOK

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notorious
Branding in Asia
Language: en
Pages: 284
Authors: Paul Temporal
Categories: Business & Economics
Type: BOOK - Published: 2000-02-10 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

"Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should c
Asian Brand Strategy
Language: en
Pages: 254
Authors: M. Roll
Categories: Business & Economics
Type: BOOK - Published: 2005-10-17 - Publisher: Springer

DOWNLOAD EBOOK

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding