Download or read book Braniff International Airways written by Theodore Gianna and published by . This book was released on 2020-08-20 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Braniff International Airways revolutionized the civil aviation industry in the 1960s with its colorful and enigmatic President, Harding Lawrence. It went from an airline which was not dissimilar from other U.S. airlines, to an airline that infused color and soul into its image, and its passengers. This is the story of that airline. From the founders Paul and Thomas Braniff, to the bright airliner colors, unforgettable advertising campaigns, pizzazz, and High Couture air hostess uniforms, Braniff was unmatchable. This was an airline that Texans were proud of - Braniff International Airways, The Texan Giant.