Branded Customer Service

Branded Customer Service
Author :
Publisher : Berrett-Koehler Publishers
Total Pages : 238
Release :
ISBN-10 : 9781609943233
ISBN-13 : 1609943236
Rating : 4/5 (236 Downloads)

Book Synopsis Branded Customer Service by : Janelle Barlow

Download or read book Branded Customer Service written by Janelle Barlow and published by Berrett-Koehler Publishers. This book was released on 2006-09-14 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.


Branded Customer Service Related Books

Branded Customer Service
Language: en
Pages: 238
Authors: Janelle Barlow
Categories: Business & Economics
Type: BOOK - Published: 2006-09-14 - Publisher: Berrett-Koehler Publishers

DOWNLOAD EBOOK

Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied t
Strategic Customer Service
Language: en
Pages: 274
Authors: John A. GOODMAN
Categories: Business & Economics
Type: BOOK - Published: 2009-05-13 - Publisher: AMACOM Div American Mgmt Assn

DOWNLOAD EBOOK

The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corpora
The Customer Service Revolution
Language: en
Pages: 143
Authors: John R. DiJulius
Categories: Business & Economics
Type: BOOK - Published: 2015-01-06 - Publisher: Greenleaf Book Group

DOWNLOAD EBOOK

In The Customer Service Revolution, DiJulius points out how numerous companies have made Customer service their biggest competitive advantage, are dominating th
Customer Experience Is the Brand
Language: en
Pages: 178
Authors: Alex Allwood
Categories: Brand loyalty
Type: BOOK - Published: 2015-06-17 - Publisher:

DOWNLOAD EBOOK

Your customer is now in the driver's seat. They're super-connected, influential within their social networks and have high expectations that their brand interac
Exceptional Service, Exceptional Profit
Language: en
Pages: 190
Authors: Leonardo Inghilleri
Categories: Business & Economics
Type: BOOK - Published: 2010-04-14 - Publisher: AMACOM

DOWNLOAD EBOOK

What if you could protect your business against competitive inroads, once and for all? Customer service experts Leonardo Inghilleri and Micah Solomon's anticipa