Blue Ocean Strategy, Expanded Edition

Author	: W. Chan Kim
Publisher	: Harvard Business Review Press
Total Pages	: 317
Release	: 2015-01-20
ISBN-10	: 9781625274496
ISBN-13	: 1625274491
Rating	: 4/5 (491 Downloads)

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Book Synopsis Blue Ocean Strategy, Expanded Edition by : W. Chan Kim

Download or read book Blue Ocean Strategy, Expanded Edition written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2015-01-20 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

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