Artful Persuasion
Author | : Harry Mills |
Publisher | : AMACOM Div American Mgmt Assn |
Total Pages | : 324 |
Release | : 2000 |
ISBN-10 | : 0814425259 |
ISBN-13 | : 9780814425251 |
Rating | : 4/5 (251 Downloads) |
Download or read book Artful Persuasion written by Harry Mills and published by AMACOM Div American Mgmt Assn. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step guidelines help readers put the power of persuasion to work.