Download or read book Applied Psychology Research Trends written by Karl H. Kiefer and published by Nova Publishers. This book was released on 2008 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The basic premise of applied psychology is the use of psychological principles and theories to overcome problems in other areas, such as mental health, business management, education, health, product design, ergonomics, and law. Applied psychology includes the areas of clinical psychology, industrial/organisational psychology, human factors, forensic psychology, engineering psychology, as well as many other areas such as school psychology, sports psychology and community psychology. In addition, a number of specialised areas in the general field of psychology have applied branches (e.g., applied social psychology, applied cognitive psychology). This book presents the latest research from around the world.